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Platforms such as Google AdWords and Bing AdsPay Per Click
Pay per clickPlatforms such as Google AdWords and Bing Ads
  • A pay-per-click approach makes use of such platforms as Google AdWords and Bing Ads in order to promote direct traffic to your website for those who only want to pay when their ad is successful. It is designed to immediately channel prospective customers to your website in order to promote sales and combines well with a social media approach, which is designed to engage your customers over the long term in order to keep them loyal to your brand.
  • To establish a PPC marketing strategy, we will need to:
  • Work out your goals; whether they be more sales, subscriptions, more inquiries, etc.
  • Decide which search engine(s) to advertise with.
    Select pay-per-click keywords that would most likely be used in search engines.
  • Set your bid for different keywords and select your daily, or monthly, budget.
  • Create your pay-per-click advertisement and link it to your website
    Monitor the activity of your pay-per-click links through the use of your search engine’s on-line tools to determine whether your visitors come from pay-per-click advertisements, regular search engine listings or referrals from other sites.

In ascertaining which channels and which PPC keywords are most successful, you will be able to further refine your approach and direct more resources towards methods that are proven to be optimally effective.

The pay-per-click approach provides you with the ability to bring your product front and center to the customer for their immediate viewing in the most interesting presentation possible, so as to increase brand attractiveness and encourage impulse buying of your products.

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